Former WKYT-TV sports reporter Brian Milam is now with the KHSAA. (X Photo)
I think the Kentucky High School Athletic Association made a great hire by adding Brian Milam to its executive staff.
He’s been a fixture in high school sports and knows coaches, players, media and fans across the state.
Here is the full release from the KHSAA on his hiring:
The Kentucky High School Athletic Association introduces an addition to its Executive Staff today with the hiring of Louisville native Brian Milam from WKYT-TV in Lexington as its Communications and Media Relations Director. Milam joins the Communications team at the Association and fills the vacancy held by Connor Link, who departed this summer.
“We are extremely pleased to add Brian to our communication team. His passion for high school athletics and athletes is well known and has been shown in his decades-long work with two Kentucky CBS affiliate stations,” said KHSAA Commissioner Julian Tackett. “Brian has worked with many of our member schools, athletic directors, coaches, athletes, our staff and various media across the state. Taking this step for him and KHSAA comes at a great time, and working with our Publications and Event Services Director, Jenny Elder, will give us a tremendous communications team. Both have extensive backgrounds in our state and allow for continued growth in the vital communications parts that surround not only our events, but also our year-round efforts. We wish Connor Link and his family the best as they are able to transition back closer to their families and know he will be an asset to his new employer.”
Milam started his media career as a sports reporter with WYMT, which eventually led him to Lexington’s WKYT, where he currently serves as sports director. He has also been the principal sports anchor at the station with the nightly news and special shows such as WKYT Game Time – covering as many high school football games as possible, all with thoughtful conversation and commentary. He was one of the staunch advocates for WYMT’s Sports Overtime, which remains extremely popular today. His 27 years with those affiliates have made him a household name in many parts of the Commonwealth. He has also been a staple on KHSAA draw shows for boys’ and girls’ Sweet Sixteen state championships with Dave Baker for the last few years, KHSAA TV play-by-play for football state finals from 2006-08 and 2013 KHSAA TV color analyst at Sweet 16 finals. One of Milam’s greatest professional accomplishments came in 2021 when WKYT Sports won an Emmy for their coverage of UK football.
“To say this opportunity to cast a brighter light and serve as support for others to also promote Kentucky high school athletics and athletes is a dream might not completely cover my excitement about joining the KHSAA staff’s communication team,” Milam said. “I’ve loved all my time at WYMT and WKYT, and the great folks at Gray Communications. Both places have allowed me to be the best version of a reporter and historian for athletics, which has led to this next step.”
Milam’s passion for sports started in Kentucky at Butler High School and continued at Morehead State University, where he played collegiate baseball. Milam proudly claims himself as an avid St. Louis Cardinals fan.
“This is a transition that we are pleased and thankful to WKYT for working with us and Brian on as he finishes his time as sports director there and joins KHSAA full-time in early September,” Tackett said. “We know he will hit the ground running with the assistance of Jenny and our entire staff. It will be another exciting year of championships, and we certainly envision both playing a part in making teams, coaches, athletes, fans and media experience top-notch.”
